27Aug You Need to own More of the Internet
In Traffic Secrets 2, John Reese says: “If you want more traffic, you need to own more of the Internet.”
And that makes a lot of sense. Actually, everything John says makes a lot of sense! Think about it … if you have a one-page website amongst the billions that exit, what are the chances of getting a big slice of the available traffic? Common sense suggests your chances are slim. Even if you uber-optimise that one page for one search term, you can only get a tiny percentage of the available traffic. But imagine having hundreds, perhaps thousands of pages. All optimised for different search terms. Your percentage of the world’s indexed web pages are higher, and so will your traffic be.
How many web pages are indexed by the search engines? Billions! In August 2005, Yahoo said on their search blog: “for those who are curious this update includes just over 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files.” Wow! And that was 3 years ago. Google used to mention the number of pages they have indexed on their home page, but both Google and Yahoo stopped doing that since 2005. Exactly how many pages are indexed today is anyone’s guess, but I’d be thinking at least two or three times the 2005 figure. The number of multi-media files would be astronomically higher, however.
So, imagine online success? - build more websites, own more virtual real-estate.
Oh, that’s easy. You just buy up those adsense sites containing several hundred pages with content, and slap them up on a cheap host. Right?
Wrong !
Very, very wrong!
Why? Because that’s what everyone else does. Google doesn’t display lots of duplicate content, and the chances of your site actually being displayed and attracting traffic is slight. Moreover, Google is clever enough to recognise website “footprints”. Pages made with automatic generator software, and/or sold in bulk have a distinctive pattern to their code that Google can recognise. Google’s main aim is to provide fresh, quality results and content to humans searching the Internet using it’s search engine. Hundreds of old, identical websites just don’t cut it. Period.
Ok, so what to do ?
Stay tuned!
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