01Aug The Last Few Months
So, what’s news in Internet marketing?
Perhaps arguably one of the most significant events has been the release of John Reese’s Traffic Secrets 2.0 system.
On August 17, 2004, John Reese made Internet Marketing history by pulling in over $1,000,000 in sales in less than 24 hours for the launch of a new product - and he did it without spending anything on advertising! In the intervening 4 years, a lot has changed. Traffic Secrets 2.0 has therefore been eagerly awaited by Internet marketers. Me included! I’ll have a lot more to say later - John surprised me on a number of counts.
One trend I’ve noticed over the past few months is the use of “forced continuity programs” by a number of leading marketers. Frankly, it’s disturbing. Some are upfront about what they’re doing; but some aren’t. The wording of some of the sales letters are misleading, some are downright sneaky. To his credit, one well-known marketer changed his sales letter to make the situation much clearer — I’m guessing after getting negative feedback from clients and other marketers.
I’ll explain exactly what these programs are in future posts, and my personal experience with a few of them.
One interesting thing though. A handful of the top marketers all released products with forced continuity at about the same time. It’s as if they all got together and came up with a new plan to rip everyone off.
I’ve noticed another trend too. And it’s s good one!
Before many of the bigger launches, as part of the pre-launch … instead of just teasing in a sales letter, or creating artificial scarcity, marketers are actually giving away really useful free information. Usually in the form of one or more videos. Neat.
I’ll talk about membership sites and continuity programs next time.
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