Keywords are the lifeblood of all Internet Marketing! (You may quote me!)

All online activity involves searching for products and information based on keywords and key phrases (or tags as they’re often called).  If you’re looking for something in any search engine, you have to type in the term or phrase describing the thing you’re after.  The more specific the search term is, the more focussed and specific the results will be.  The converse is also true.  If I do a search for “golf” in Google, at the time of writing there are 619 million results.  That’s 619 with six zeros.  A lot!  The results are very general as well, especially on the early pages.

If I type in nike golf clubs, there are 537,000 listings.  They are much more specific.  If I put those three words in quotation marks: “nike golf clubs”, then I get 106,000 listings.  Very focussed and specific.  The quotation marks tell Google that I wanted results for exactly “nike golf clubs”.  All three words together exactly as shown.  Without the quotes, I get results for all three words separately, and in any order as well.

Commission Blueprint spends quite a bit of time talking about keywords.  Video 4 is in 3 parts and covers methods of generating a list of keywords to consider.

Our aim is to sell our product (in this case a Clickbank affiliate product) using Google’s Adwords pay per click advertising system.  We need to find keywords and keyphrases people are actually using to search for products in our marketplace.  We’d love lots of people to view our advert and click on our sales page.  But we also want them to be people actually interested, as each click costs us money.  We then have to make sure that the profit we make on the product is higher than we pay Google for the clicks.

Commission Blueprint describes two main methods of generating appropriate keyword lists.  One uses paid products, the other uses methods that are free.  The expected cost per click and traffic is then calculated, so we know where we stand.  Some assumptions are then made for conversion rates, and the data is put into the provided formula.  Immediately we can see whether the campaign is likely to be profitable. neat as !

The information presented in video 4 is incredibly useful to anyone using adwords, whether or not they’re using this blueprint.

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